Sarah Althaus – Social Media Manager & Designer

Profile

I came up through hospitality: five years waiting tables at Rotkehlchen in der Waggonhalle, and since September 2025 responsible for its social media as well. Alongside that I have been looking after V/LOCITY’s Instagram presence as a freelancer since April 2025. So I know the businesses I design for from the inside – and for me that is where good design begins.

What I am looking for

A full-time role in social media, content or design – remote or on site. For commuting, roughly 80 km around Marburg works; that includes Frankfurt, though it would not be my first choice.

Design with purpose, marketing with strategy.

Focus areas

Social media marketing
Content creation
Graphic design
Branding
Event marketing
Print design
Editorial design
AI-assisted design
Visual communication

How I work

observe – create – refine

Every project starts with understanding the brand and naming the objective. Only then comes content that carries the right message to the right audience.

Creative
Strategic
Curious
Detail-oriented
Organised
Solution-focused
Collaborative
Fast learner

Tools

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Canva
CapCut
ChatGPT
Microsoft Office

I am glad to send my full CV with every position. Just ask

Work

0123456789 0123456789 Social Media Sheet 03 · Social Media

Food content for Instagram

Rotkehlchen in der Waggonhalle

SOCIAL MEDIA SERIES

A consistent Instagram concept was created to present seasonal dishes while strengthening the restaurant's visual identity. Inspired by the overall branding of the venue, the layout incorporates a Polaroid-style aesthetic to create recognition across different communication channels.

Each month features a different accent colour while maintaining the same composition. Every post follows a structured photography concept, including an overhead image, a close-up and an angled detail shot to showcase the dishes from different perspectives. Typography, logo placement and text structure remain consistent throughout the series.

süßkartoffelkumpir new

ziegenkäsecreme. weintrauben. gepickelte zwiebeln. kandierte walnüsse. radicchio. honig. schwarzer pfeffer. granatapfel. kräuteröl. kräuterpesto.

Story template on white: “kumpir” small at the top, the ingredients below it, and beneath them an overhead photo of the filled kumpir on its plate.

The same template on a green ground: “pasta [vegan]”, the ingredients and an overhead photo of the pasta dish.

0123456789 0123456789 Social Media Sheet 04 · Social Media

Story templates for the menu

Rotkehlchen in der Waggonhalle

INSTAGRAM STORIES

The story templates build upon the existing food content concept while being optimized for vertical viewing. Backgrounds are simplified, typography is enlarged and the dishes remain the visual focus, creating a cohesive design language across posts, stories and story highlights.

On screen

0123456789 0123456789 Events Sheet 05 · Events

V/LOCITY Sessions – flyer

V/LOCITY

COLLABORATIVE EVENT BRANDING

This flyer was created for the first V/LOCITY Session. Inspired by the vibrant colour palette of the venue, the design combines bold typography and expressive colours to promote the event while establishing the visual identity of the series.

Flyer 10 April 2026

Rotkehlchen in der Waggonhalle, Marburg

0123456789 0123456789 Events Sheet 06 · Events

Halloween Oldies Party – two versions

Rotkehlchen in der Waggonhalle

EVENT PROMOTION

Several poster concepts were developed for a Halloween party, exploring different layouts, illustrations and compositions. The final design features a framed composition with a ghost illustration and was adapted for both Instagram posts and stories.

Version “ghost” 31 October 2025
Version “skull” 31 October 2025

Rotkehlchen in der Waggonhalle, Marburg

0123456789 0123456789 Events Sheet 07 · Events

Jazz & Brunch – two colourways

Rotkehlchen in der Waggonhalle

EVENT ADVERTISEMENT

This design was inspired by a Canva template, which served as a starting point before being extensively redesigned. The coffee cup remained the central visual element while the surrounding composition, typography and layout were developed to match the restaurant's branding.

Sand version 3 May 2026
Pink version 3 May 2026

Rotkehlchen in der Waggonhalle, Marburg

Story showing the V/LOCITY Sessions flyer against a dark ground, the Instagram controls below.

Story on black: “DIESEN FREITAG”, below it “V/LOCITY SESSIONS x Rotkehlchen” and the note to secure a ticket in advance sales.

Story over a dark concert photo: “TIMETABLE” set vertically, beside it four DJ names with their slots from 11 p.m. to 4 a.m.

Story with a red-tinted photo of the packed room and a thank-you text to the guests of the first session.

0123456789 0123456789 Social Media Sheet 08 · Social Media

Event stories: announcement, timetable, recap

V/LOCITY

SOCIAL MEDIA COMMUNICATION

Every story is designed individually depending on the event, artist or podcast being promoted. Different typography, colour combinations and layouts are explored while maintaining the recognizable visual identity of the V/LOCITY brand. The designs continuously evolve as new concepts and creative approaches are developed.

On screen

0123456789 0123456789 Editorial Sheet 09 · Editorial

Amsterdam Events – a year in one volume

AMSTERDAM TRAVEL GUIDE

This editorial project began with a Canva template used solely as initial inspiration. The entire publication was then redesigned from scratch, including the page structure, content organization, typography and overall layout.

THE CONCEPT

The travel guide was developed as a year-round publication, with carefully selected events and recommendations for each month. The goal was to create a cohesive annual guide that combines editorial design with a clear visual identity and an intuitive reading experience.

FINAL PUBLICATION

The completed project was professionally printed and bound as a book, transforming the digital concept into a tangible publication intended as a personal gift. A consistent colour palette, carefully selected typography and a cohesive layout ensure a unified visual identity throughout the entire travel guide, creating an engaging and polished reading experience from the first page to the last.

0123456789 0123456789 Branding Sheet 10 · Branding

Rotkehlchen – business card

Rotkehlchen in der Waggonhalle

BUSINESS CARD DESIGN

A minimalistic business card developed around the restaurant's branding. The layout explores abstract geometric elements inspired by a bird's-eye view of a coffee cup while maintaining a clean and professional appearance. Multiple concepts were explored before selecting the final design.

Click the card to turn it over

0123456789 0123456789 AI Design Sheet 11 · AI Design

Flyer drafts from the AI

Rotkehlchen in der Waggonhalle

AI-ASSISTED CONCEPT DEVELOPMENT

This project demonstrates how artificial intelligence can support the creative process. A photograph of the restaurant was transformed into an illustrated sketch, which served as the foundation for generating multiple poster concepts. The restaurant's branding, logo and event information were incorporated to create visually consistent design ideas.

Drafts Five drafts side by side

0123456789 0123456789 AI Design Sheet 12 · AI Design

From photo to flyer – the route

Rotkehlchen in der Waggonhalle

FROM PROMPT TO FINAL DESIGN

Step one

A reference photograph, branding elements and project requirements were used to generate multiple creative concepts with AI.
Step two

The strongest visual ideas from different concepts were combined and further developed into a single layout.
Step three

The final poster was refined manually by adjusting the composition, improving typography, adding additional design elements such as a QR code and incorporating personal creative ideas to achieve the finished design.